For its World Cup credit card campaign, anb, one of the banks in the Middle East has innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the first time in the country. The precise targeting… Read More
Like Digital & Partners will join commerce tools and participate in Seamless Saudi Arabia 2022 from 2-3 November at the International Convention & Exhibition Centre, Riyadh. Announcing their partnership last month, commercetools is a leader in headless commerce and an industry-leading eCommerce software provider, renowned… Read More
The global consumer electronics and whitegoods manufacturer, Hisense, has signed a collaborative partnership with worldwide popular Quick Service Restaurant, McDonald’s, to support the launch of its FIFA World Cup 2022TM campaign in the GCC. The campaign will run in 760 restaurants in the Kingdom of… Read More
United Arab Emirates’ largest integrated local dairy company, Al Ain Farms has appointed the masters of momentum, Audience Collective Middle East to handle the marketing strategy to support the launch its new lactose-free dairy range to the UAE market. The latest partnership further strengthens the… Read More
Snap Inc. has introduced its new slate of exclusive and experimental features for its paid subscription, Snapchat+, offering Snapchatters more than 12 exclusive features, and allowing them to truly customize their Snapchat experience. The updated Snapchat+ subscription includes features such as Custom Story Expiration which… Read More
TBWA\RAAD has been named to Fast Company Middle East’s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture,… Read More
Integrated marketing agency Memac Ogilvy has appointed Claus Adams as its UAE CEO as the agency pursues ambitious growth plans across its full suite of capabilities. Adams will work alongside and report into the network’s MENA CEO, David Fox. In appointing its first dedicated… Read More
ArabyAds, the leading AdTech company in the MENA region, has acquired global influencer marketing platform indaHash. The acquisition comes close on the heels of ArabyAds’ recent $30 Million Pre Series B funding round led by AfricInvest, which the company had said would be spent on… Read More
TikTok hosted its first-ever Mental Well-being Summit in Egypt earlier this week in support of World Mental Health Day and its recently launched #EndTheStigma mental well-being campaign. Guests from across the Middle East were invited to learn more about how to safeguard their mental well-being… Read More
Mondrian Doha Big Five video has now released and is available to watch on the hotel’s YouTube channel. Created by Film House, a Cannes-award-winning Doha-based company, The Big Five video puts a spotlight on five of the people who are behind Mondrian Doha’s success. Starring… Read More