A Time To Localize

Earlier this month, Twitter made a strategic decision to adopt a regional management structure making its category-based structure redundant. This has given way for the global content partnerships team to be run by executives for five regions – the US, Latin America/Canada, Europe/Middle East/Africa, Japan/Korea,… Read More

Integrate, Re-Specialize, Pivot

Having introduced ‘Villages’ as part of its together strategy to bring the best of its collective strength, Havas, under the leadership of Yannick Bolloré, is now initiating phase two that will see it develop verticals, across regional hubs, to augment its global presence. “As integration… Read More