In an initiative from the Sharjah Media City (Shams), aspiring screenwriters were given the opportunity to learn from award-winning Egyptian TV and film writer Dr Ashraf Mohamed at a scriptwriting workshop. The free course, the first of numerous media courses, was a community-led initiative in-line… Read More
Why are so many people unhappy at work? And how does that unhappiness impact the performance and success of an organization? These are important questions to ask as we enter what will undoubtedly be a challenging 2018. Until the 1960s, most careers were slow paced,… Read More
More affluent consumers have purchased something on their mobiles than their computer in the last month. According to data from Global Web Index, in the Middle East & Africa (MEA) region, 46 percent affluent onliners have made a purchase via mobile and 36 percent have… Read More
The Middle Eastern consumers are increasingly identifying themselves as ‘global citizens’. This has been a key underlying theme for most trends that have defined the region in the past few years, 2018 being no different. With the universal nature of digital, the region is experiencing… Read More
Emirates has topped consumer brand sentiment in the UAE for the third year running in the latest YouGov BrandIndex. For these Best Brand Rankings, YouGov used Buzz scores to compile the rankings. Buzz is calculated by asking consumers daily if they have ‘heard anything positive… Read More
Tonic International, an independent creative agency, has promoted Jacqui Hewett to Managing Director. Ms Hewett has been in the company for three years as General Manager – Media, where she was mandated to transform Tonic’s media division into a fully-fledged digital operation. As Managing Director,… Read More
As the World Media Group hosts the third World Media Awards in its 20th anniversary year, it calls for more entries from the Middle East Ad tech firms Rezonence and Smartology, along with science and technology institute and media owner, The Smithsonian, are to become… Read More
Data and analytics company YouGov has made its research operations purely digital in the Middle East and North Africa (MENA) region. As per company officials, the decision falls in line with the company’s vision of being a leader in online research and data analytics, an… Read More
As online shoppers change habits, online stores have to keep evolving to stay in pace. Keeping in mind how data alliances can help retailers meet customer expectations, Criteo outlined trends that will shape up the online marketplace and the marketing industry itself in 2018. Reiterating… Read More
The Epica Awards has kicked off the New Year adding a new prize – the Responsibility Grand Prix. The prize will be awarded in association with ACT Responsible, the association supporting cause-related advertising. Epica has been rewarding cause-related campaigns through three public interest categories —… Read More
