The UAE’s ecommerce sector is gaining milestones in light of the growing popularity of online shopping in the country. According to a recent industry study, the value of the local ecommerce market will hit the AED 40 billion mark by 2018, fueled by tech-savvy consumers… Read More
Digital Marketing agency, Red Blue Blur Ideas (RBBi), has appointed Ryan Garner as Head of Paid Media, as part of the company’s overall growth plans for the region. With more than 12 years’ experience in biddable media including his most recent role as Head of… Read More
After more than two decades of activism, women will soon be allowed to drive in Saudi Arabia. It’s a historic moment, and one that is as much economic as it is egalitarian. For car manufacturers, the Kingdom’s decision to allow women to drive is much… Read More
With 41 percent of luxury fashion buyers saying that consumer reviews are influential over their purchases, Global Web Index takes a look at the factors most likely to drive advocacy among this audience. It’s a quarter of luxury fashion buyers who have posted something online… Read More
I can’t remember the last time I have been inside a bank, and I have four bank accounts in the UAE, not to mention my bank accounts in my home country. I couldn’t be happier about it! Studies show that I am not alone. In… Read More
Dubai kicked off the last quarter of 2017 with the biannual GITEX forums — GITEX Shopper (September 23-30) and GITEX Technology Week (October 8-12) — and in the last three weeks, it created significant buzz over social media platforms. A Meltwater research shows that since… Read More
Education and media are essential for a nation’s progress. Tariq Saeed Allay, Director of the Sharjah Government Media Bureau (SGMB) stressed on this, as he highlighted why Sharjah has on the one hand been investing in building institutions like the University of Sharjah and American… Read More
Publicis Groupe has embarked on three new initiatives to enhance its offerings in marketing and business transformation. The group has created Publicis Spine, which will fuse all of Publicis Groupe’s data assets, technology, and talent, to strengthen the company’s proposition to drive and link both… Read More
Emotion has a huge role to play in determining which brands people buy and when. However, ignoring the interaction between emotion, recognition and brand associations risks motivating no one. To avoid the emotion trap marketers must figure out how to harness the power of emotion… Read More
Making its debut at GITEX Technology Week 2017, X Labs comprises a series of interactive sessions in the VR AR (virtual reality and augmented reality) zone. AR and VR will be adopted across industries by 2025, a report from Frost & Sullivan predicts. Research reports… Read More
