PGt Advertising, one of Iran’s advertising and marketing communications solutions agencies, and communications network Grayling, have finalised an affiliation agreement to provide integrated communications, public affairs, design, and market development services to businesses, non-profits, and government authorities in Iran. The affiliation agreement will see both… Read More
Emirates NBD has released a campaign highlighting its feature ‘Direct Remit’. The money remittance product by Emirates NBD helps customers to send money to their country, within 60 seconds, for free. Created by FP7/DXB, the short ad campaign makes use of emoticons to put across… Read More
With millions of people celebrating their birthdays every day on Facebook, the social networking site has now launched a birthday video feature. Starting this week, users will be able to see customized birthday videos from Facebook that stitch together the messages received from friends and… Read More
GlobalWebIndex has come out with its new chart that gives a preview of two new Mobile audiences: Mobile-First and Mobile-Heavy users. The research shows that over 40 percent of internet users are Mobile-First, picking mobiles as their most important device and spending at least 30… Read More
After the recent announcement of Qatar’s BeIn Network launching five new channels with AMC Networks International, the network has entered a partnership with DreamWorks Animation (DWA) that will see the latter’s animation channel become available across the Middle East and North Africa (MENA). The programming… Read More
Daman’s ActiveLife has partnered with CAREEM, under which the app-based car service will provide transportation to and from various ActiveLife event venues across the UAE at a 15 percent discount on the total cost of the trip. “We are very pleased with this partnership, as… Read More
Sledge, a live communications industry, has opened its office in the Middle East and appointed Alexis Sworder as General Manager. Based in Dubai, Ms Sworder will be focused on working with and developing the agency’s clients in the region. Ms Sworder has over 11 years… Read More
Following the comments made by Saatchi & Saatchi Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts, in a recent interview with publication Business Insider, and the social media backlash that ensued, Mr Roberts has been asked to take a leave of absence from Publicis… Read More
IPG Mediabrands has appointed Mat Baxter as the Global Chief Executive Officer for its agency Initiative, effective immediately. Jim Elms, the agency’s previous Global Chief Executive Officer, is named Chairman of Initiative, and takes on new responsibilities as Managing Director, Interpublic. In this role, Mr… Read More
Everything is a remix. The challenge of future campaigns will be to create the process to continuously find relevant cultural pieces to build campaigns on that will resonate with your target audiences. Creative output is a remix of others’ pieces that created the foundation… Read More
