What makes you successful at work? Being smarter? Being more assertive? Being better looking? According to a recent CNN report it’s proven that Emotional Intelligence (EQ) plays a more pivotal role in ensuring your success at work. Firstly, what exactly is EQ? In it’s simplest… Read More
In the Middle East and North Africa (MENA) region, it is rare to see large scale ad agencies collaborate with startups. The general perception is that agencies and advertising holding companies are better known for acquiring startups, than collaborating or creating any working relationship with… Read More
Audi Middle East has debuted ‘Audi Challenges Arabia’ in the Middle East region. With this initiative the automaker has asked fans to nominate an ‘Audi challenge’ that would become a reality for them. In the latest round of the campaign that was conducted in February, a… Read More
The highlight for this week has been the leak of confidential documents that have been termed the Panama Papers #PanamaPapers or #PanamaLeaks. A massive investigation led by hundreds of journalists who went through more than 11 million documents from the secret files of Mossack Fonseca… Read More
Following a creative pitch process that was initiated in January 2016, Dubai-based Emirates Airline has awarded the advertising mandate for the MENA region to Leo Burnett. For the agency, the win brings a sign of confidence given the recent formation of Publicis Communication in the region. It is understood that several… Read More
There is much working for media in the Middle East and North Africa (MENA) region if investors and leading media players are to be believed. Some of the experts see two factors as MENA’s biggest strengths –– its young audience and the speed at which… Read More
Soon after announcing its President of the Jury for Lisbon International Advertising Festival (LIAF) a week ago, the Festival has now revealed the remaining names of its Executive Jury that comprises global creative authorities who will be travelling to Lisbon in September to assess the best creative works. MENA’s… Read More
“There is no endgame in digital. Digital transformation is a constant journey and buzzwords are fallouts along the way”: Gavin Payne, who has been actively involved in the digital space for nearly two decades, had this one thought that he hopes companies attempting to stay relevant… Read More
Ooredoo has entered into an agreement with Rotana Media Group to make all the channels from latter available on its recently launched Ooredoo TV service . The agreement adds eight Rotana HD channels as part of Ooredoo TV’s basic package, giving viewers more Arabic content, including television series,… Read More
Many young entrepreneurs have their sights set on Silicon Valley considering that it is a powerful innovation hub. There was a time that this was indeed the case. However, while the United States takes the cake, there are many other innovation hubs that have shaped… Read More
