\As the role of PR evolves, the industry’s need for fresh thinking becomes apparent. PR has grown manifold with communication professionals going beyond securing visibility to managing real time engagement with audiences using modern day communication tools. While trends keep changing according to different markets, the… Read More
According to Online Video Forecasts, a new report by ZenithOptimedia in conjunction with Newcast, the average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The report details that the… Read More
“Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer Pharrell Williams touched on something all businesses should always be thinking about. The social landscape as we know it is changing, primarily because… Read More
Sojern, a performance marketing platform for travel brands latest Q2 Global Travel Insights Report shows that post Ramadan, there is an increase in travel with the average regional week-on-week travel intent peaked at 180 percent in the Middle East. July 16 was the heaviest travel… Read More
Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network to handle its global digital and social marketing activities, following a competitive pitch process held last month. Cheil is now responsible for delivering Etihad Airways’ strategy and creative in… Read More
Vuclip, a mobile video on demand service for emerging markets has partnered with Ooredoo Kuwait, a telecommunications service provider in Kuwait to provide VOD offerings to its mobile subscribers. Backed by the surging demand for mobile Internet across Kuwait, Ooredoo Kuwait and Vuclip will provide… Read More
A recent qualitative report sponsored by Citi and conducted by Nielsen, a leading global provider of information and insights into what consumers watch and buy, studied the personality of high net worth individuals (HNWI) in the UAE. The results of the research revealed the different needs… Read More
du continues its winning streak at several awards platforms. The telecommunications operator’s advertising campaign du Tuesday garnered a Bronze Lion in the Film Craft category at the Cannes Lions International Festival of Creativity 2015. The win brings a number of firsts to the Middle East… Read More
If you are a relatively newcomer to UAE or if you are shifting home to a not very familiar part of the Emirates, a service like Mr Usta will immediately begin looking like a necessity. Needless to say that was also the genesis of the very… Read More
The business of events in the Middle East has grown multi-directionally, courtesy the advent of social media and the impact that it has had in amplifying local or regional events, making them truly global in some cases. The growth strategy for organizations such as Prisme,… Read More
