I was 10-years-old when the civil war in Lebanon broke out. The years that followed were some of the darkest I’ve witnessed. From corpses dragged around the streets by pick-up trucks to the startling sound of bombs dropping, I saw and heard things no child… Read More
Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More
To help people realize the importance of life insurance and provide them with its life insurance solutions, Emirates NBD, with its latest video, made people stop and think about life when they are not around. The online film was launched last month in the UAE… Read More
B-roll is often mentioned, but how many PR professionals actually use it? Or importantly, how many actually know what it is? Well in short, B-roll can be the difference between clinching that slot on a TV or online channel or a journalist pressing the delete… Read More
As a result of its ongoing efforts to adopt global best practice for sustainability, Omnicom Media Group MENA has recently received the Global Reporting Index (GRI) accreditation. It is the first marketing communications group to achieve the prestigious certification in the region and the first… Read More
BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional Public Relations agency to promote the literary event. The Emirates Airline Festival of Literature is part of the Emirates Literature Foundation under the Chairmanship of HH Sheikh Ahmed… Read More
People have become immune to advertising efforts. Brands today tell compelling stories and connect with consumers by using all sorts of content, from the written word, to video, audio and music. As an industry, we often discuss brands and the way they connect with consumers… Read More
Media tattlers and the know-it-all Madmen talk about fluid consumer expectations, but have they rolled up their sleeves and begun walking the talk yet? Why are media agencies solely accused for not taking this model into action? Rewinding a few years back to the haunting… Read More
Technology has changed all over the world and Middle East and North Africa is no exception. With consumers in MENA being more connected than ever courtesy proliferation of digital devices and platforms, one big market witnessing a huge media revolution is Kingdom of Saudi Arabia.… Read More
At Yas Marina Circuit we have done things differently – we built our Formula One Etihad Airways Abu Dhabi Grand Prix as though it were a brand, not an event. We looked to build a community around it and provide not just a differentiated proposition… Read More
