The Internet of Things (IOT) is no longer a futuristic buzz term — it is here and it is now. And it is already a playing a role in the initiatives seen by authorities in the region to improve the quality of life and connecting with consumers. His… Read More
Dentsu Aegis Network MENA has launched Amplifi, a newly established division, responsible for media investment and strategic partnerships for the group. Amplifi will bring together the group’s investment management, media partnerships, programmatic buying (AMNET) and content capability functions into a consolidated unit, with data as… Read More
It appears that integrating a company’s brand message within physical surroundings is the ‘in’ thing for marketers. Brands are now telling their stories, representing their beliefs and impacting their audience’s perception through physical, virtual and social environments. The aim is to engage consumers for an emotional… Read More
The J. Walter Thompson Company and Group SJR, a unit of Hill+Knowlton Strategies, have launched content marketing unit Colloquial. The joint venture brings together the creative talent of J. Walter Thompson with the publishing and audience development experience of Group SJR. Colloquial will build publishing environments… Read More
It was going to be a busy day – it usually is, but this was the kind that leads to nervousness and thrill in equal parts. Having completed a morning session at the Arab Luxury World last week, I was gearing up for an afternoon appointment with Asad ur Rehman,… Read More
In the wake of the UAE’s government ‘paperless’ project, with more than 96 per cent of 337 of the nation’s most important day-to-day services now accessible via smart platforms – government officials are now working towards the next milestone: grow the smart government user base to 80 per… Read More
In the noisy and crowded world of marketing, the biggest challenge is to be exceptional. With the consumer constantly bombarded with marketing messages, marketers have to find a way to breakthrough the noise to attract consumer’s attention. It is in this context that marketers have shifted from campaigns… Read More
Content creators Image Nation has partnered with Discovery Communications, one pay TV programmer, to create and launch a new Arabic language TV channel for the Middle East and North Africa. ‘Quest Arabiya’ will be free-to-air and will go live in the final quarter of 2015.… Read More
Not so long ago, advertising was the easiest way to reach out to consumers. Short messages in videos and images was all that was needed for the connect and for building brands. But in the last few years, there has been a paradigm shift in the… Read More
In today’s competitive market, where mainstream brands are pushing into premium category and traditional luxury fashion moving into mass market, it is necessary for real luxury to distinguish itself and retain its mystique. Manal Khater, Regional Strategy Director, Atelier at Leo Burnett is of the… Read More
