In the media and communication business, the definition of content has traditionally been restricted to the conventions and popular formats of consumption. In the digital age however, these definitions have become more inclusive, essentially begging the question whether content needs to redefined for the new… Read More
In a refocusing of its film activities to reflect the rapid growth in the region, the Media Zone Authority-Abu Dhabi has announced that the Abu Dhabi Film Festival (ADFF) is being brought to a close in order to focus on future targeted initiatives to… Read More
The Organizing Committee of the Arab Media Forum (AMF) announced the initial program details for the 14thedition of the region’s most prominent media event. The event is held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister… Read More
J. Walter Thompson Middle East and Africa has outlined 10 macro trends for MENA that according to them will have a significant impact in 2015 and beyond. The JWTIntelligence report is based on a survey of over 1,000 adults throughout the Middle East spanning over… Read More
Facebook has appointed Amira Rashad as its new Regional Head of Brand Advertising at Facebook Middle East, North Africa and Pakistan. Ms Rashad will work with leading FMCG and Technology advertisers, defining strategy and optimizing ROI of their Facebook advertisements. “I am delighted to have… Read More
Sharjah Museums Department (SMD) has unveiled a range of new online services set to enhance the experience of visitors wishing to explore the emirate’s unique heritage. The additions to the department’s website, announced at the Arabian Travel Market (ATM) in Dubai, will enable visitors to… Read More
SoDA, known as the voice of the digital agency and production community, has released the authoritative annual Digital Outlook Study as part of The SoDA Report Vol 1 2015. The findings of the research, conducted by Econsultancy, identify key issues that face digital agencies in… Read More
Global Communications Consultancy, Grayling has announced the appointment of Nicola Gregson as the new Managing Director for its Dubai office. The appointment follows a number of account wins for Grayling Dubai. Ms Gregson has more than 20 years of global PR experience with 8 in… Read More
The Cannes Lions International Festival of Creativity launched the fifth Cannes Chimera Competition, an initiative to engage the global creative industry in building public awareness and support for solutions to critical global development problems. This year, the brief for the Cannes Chimera Competition calls for… Read More
Recent decades have seen distinct ‘phases’ in the evolution of consumer engagement. These can be summarised as pre-millennium, post-millennium and the present day. Consumer engagement before 2000 was limited to basic modes of customer service: helplines, letters and face-to-face interaction. The post-millennium era saw a… Read More
