Sobha Realty, UAE’s premium real estate developers, unveiled Sobha Hartland II, its new flagship mixed-use community aimed at redefining luxury living. The eight million square feet project is located next to Sobha Hartland and consists of more than 30 percent of open and green spaces,… Read More
Leo Burnett Middle East has proudly secured the coveted title of Most Effective Agency Office in the world in the 2022 Effie Index, a global ranking of the most effective agencies, marketers and brands. Announced annually, the 2022 Effies Index analysed more than 4,300 winner… Read More
Schneider Electric, a global leader in the digital transformation of energy management and automation, kicked off its largest-ever technology showcase in the Kingdom during the inaugural Saudi Arabia Innovation Summit. The summit welcomed government officials, diplomats and global business leaders in Riyadh to foster critical… Read More
Digitalisation and delivery innovation are driving brand value for the category Overall brand value of the top 10 fast food brands fell 4%, among the shallowest drop when compared to the Global Top 100’s average drop of 20% Fast food brands are among the most… Read More
HuManagement is pleased to announce its appointment as a badged TikTok Creative Marketing Partner in the METAP’s Creator Marketing region. The collaboration between TikTok and Humanagement dates back to 2020, and this move today comes as an epitome of the many successful regional campaigns implemented… Read More
Today, PepsiCo announced the six companies that will be a part of the second cohort of its Greenhouse Accelerator Program: MENA Sustainability Edition, focused on sustainable agriculture. Following a rigorous multi-stage selection process, this year’s cohort brought forward innovative ideas across five key criteria: alignment… Read More
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Central Asia, has partnered with Anghami, the leading music and entertainment streaming platform in the MENA region to help enhance the well-being of the community and reshape… Read More
Dubai Parks™ and Resorts, the Middle East’s largest theme park destination, with over 100 thrilling rides, indoor attractions and entertainment is thrilled to announce a spectacular five-day family friendly celebration in honour of Eid Al Adha. As the only destination in Dubai hosting five days… Read More
For its first-ever participation at the prestigious Performance Marketing World Awards Global, Omnicom Media Group’s Hearts & Science MENA celebrated an impressive result: the most awarded agency, with the Grand Prix and three category winners. Two of its campaigns shone brightly: “Luxury Growth Acceleration with… Read More
Google is announcing today Google for Startups Accelerator: Climate Change, a 10-week, equity-free hybrid program for Seed to Series A startups tackling Climate Change with tech. In partnership with Google Cloud, the Middle East and Africa program helps high-potential startups based in the Middle East… Read More
