Memac Ogilvy, the leading creative agency in the Middle East and North Africa (MENA) region, hosted its first Red Academy program at the American University of Beirut in March, offering students from the Suliman S. Olayan School of Business (OSB) a unique guided learning opportunity.… Read More
The 20th edition of the esteemed UAE Young Lions Digital Competition witnessed 21 teams across 15 agencies compete on Saturday, 4th March 2023. The Judging and Awards Ceremony followed on Wednesday, 8th March 2023, with Jonathan Cruz and Saymon Medeiros from and us winning Gold. Adila Fataliyeva and Isha Sharma from… Read More
Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has today announced Yum! Brands as the 2023 Advertiser of the Year. The Award recognises a brand that has distinguished themselves through innovative marketing and embracing creative work produced by their agencies. The… Read More
Memac Ogilvy and GEMS Education have partnered for a second year on International Women’s Day to release a campaign addressing the pressing issue of negative self-talk among young girls. Filmed at the education leader’s GEMS World Academy — Dubai and featuring students from the school,… Read More
Ramadan 2023. It’s time for brands to make meaningful connections in these inflationary times. Key learnings from Kantar Ramadan 2023 presents an opportunity for a magnificent reset, inviting us to return to the core spirit of the holy month, albeit with a touch of prudence.… Read More
Creative communications network Memac Ogilvy and beauty brand Dove have partnered to launch an empowering campaign that carries the beauty brand’s Self Esteem Project to more people in Saudi Arabia. The project seeks to reduce beauty pressures and societal expectations faced by girls and help… Read More
TikTok has announced a renewed partnership with MBC Media Solutions (MMS), the commercial arm of MBC GROUP, to enable advertisers on TikTok to pair their ads with bespoke MBC content throughout the month of Ramadan, and beyond into 2023. Building on the growing appetite for… Read More
Leo Burnett, a leading global advertising and marketing communications agency and part of Publicis Groupe, is proud to announce the appointment of Vicky as Business Lead – Communications Consultancy. As an integral part of the agency’s leadership team, Vicky will be responsible for growing and… Read More
Publicis Groupe has appointed Nadim Ghrayeb as Business Lead for Studio M, a part of Leo Burnett and the bespoke agency solution designed for McDonald’s GCC. Created with a start-up mindset, Studio M consolidates the Groupe’s capabilities into a seamless offering delivering end-to-end solutions for… Read More
India’s leading bottled mineral water brand, Bisleri International, sets up its first overseas operations in UAE. The brand has partnered with the established and well-known Gulf company – Nasser Abdulla Lootah Group. The manufacturing and bottling will be under the flagship of Emirates Drinking Water,… Read More
