Wipro Consumer Care and Lighting, one of the fastest-growing FMCG companies in India, has announced a definitive agreement with Nirapara, a popular traditional food brand. This announcement comes after Wipro’s earlier statement of its foray into the food business in India and international markets. The company aims… Read More
Emirates Refreshments Company (ERC), the Dubai Financial Market-listed beverage company and WOW HYDRATE, the global sports drink brand, have signed a major long-term partnership to produce a range of sports and fitness hydration products in the UAE. The joint venture between ERC and WOW HYDRATE… Read More
After breaking a host of industry records during its 2022 launch, LEAP – the world’s most visionary technology event – returns to Riyadh in February with an even bigger format promising to attract the greatest digital thinkers and doers to empower the entrepreneurs, ignite innovation… Read More
TikTok has announced the launch of the What’s Next Report 2023, the company’s third annual trend forecast. The global report, which includes data from the United Arab Emirates and Saudi Arabia, is designed to help marketers understand how consumer wants and needs will… Read More
Dubai is chosen as one of the locations for executive jury sessions with Natasha Romariz Maasri as the Ambassador and Jury President. Khaled AlShehhi, Executive Director of Marketing and Communication at UAE Government Media Office had the following to say “As the only award… Read More
In a bid to support Swiss companies, entrepreneurs and individuals considering relocating to the UAE, the UAE-headquartered business management and legal consultancy Swiss Group is opening a Liaison Office in Zurich at Limmatquai 70. The Liaison Office, set to open its doors in January… Read More
Etisalat UAE, branded as etisalat by e&, today announced successful deployment and testing of 5G Portable Private Network MEC (Multi-access Edge Computing) functionality as part of a collaboration with global ICT leader Huawei Technologies. This successful showcase is part of Stand-Alone 5G and MEC commercialisation… Read More
Astra Tech (Astra), a UAE-based technology development group, has successfully acquired BOTIM, the MENA region’s leading VoIP (Voice over Internet Protocol) solution, to relaunch into an Ultra app. The support of $500 million in fundraising, led by G42, is accelerating the relaunch of BOTIM into… Read More
The Retail Leaders Circle is convening its 9th MENA Summit in Riyadh, as regional consumer habits adapt to historic levels of inflation. The highly anticipated annual event is the foremost strategic platform for the retail industry. It brings together regional and global decision-makers to discuss… Read More
Rotana Music Group and TikTok have announced a licencing agreement for using Rotana’s massive Arab music catalogue. Rotana’s portfolio includes many of the most prominent and beloved artists across the Arab world, including: Mohamad Abdo, Abdulmajeed Abdullah, Rabeh Saqer, Rashed Al Majed, Abdullah Al Ruwaished,… Read More
