TBWA\RAAD Dubai has appointed Paulo Areas to the role of Executive Creative Director, overseeing the creative duties of the agency across all brands and clients, effective immediately. Paulo joins from UK-based innovative agency ForeverBeta where he held the title of Chief Creative Officer. Prior to… Read More
YouTube released its 2022 end of year Ads and trends Leaderboards, the annual list that celebrates the top ten most-loved videos on YouTube for the period of January 11th, 2021 until October 31st 2022. The top 10 ads show how creativity is more important than… Read More
Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and… Read More
Digital agency SOCIALEYEZ has been selected as winner of its 2021 Partner Award – and Managing Director, Tarek Esper, attended Etihad Museum on 7th November 2022 to receive the award. The prestigious accolade reaffirms how the agency has excelled as Dubai Culture’s social media strategist… Read More
Ooredoo, Qatar’s ICT provider has joined forces with Snapchat to push the boundaries around innovation and digital transformation. In celebration of the world’s biggest football event, Ooredoo and Snapchat have launched an interactive Augmented Reality (AR) program to enhance the fans’ experience on the ground… Read More
New research published today from Boston Consulting Group (BCG) shows that while 94% of companies have big aspirations to deliver substantial and rapid impact from digital transformation, and companies plan to increase investment in digital transformation in spite of global economic headwinds, the majority of… Read More
Philips, Heineken, PepsiCo, McDonald’s and Disney are among some of the clients joining agency leaders on next year’s Gerety awards jury. The full list of executive juries that includes 15 of UAE’s top industry leaders will be announced in January, together with the other jury… Read More
The UAE is a melting pot of different people, cultures and ideas. For this reason, du, from Emirates Integrated Telecommunications Company (EITC), has joined the Emirati community in unison #ThroughTheEyesOfTheEmirates to celebrate the 51st anniversary of the UAE on its National Day. Under its National… Read More
Motad, a Dubai-based creative and digital marketing agency, was chosen for Qualiko’s marketing campaign. The Ukraine-based brand Qualiko is well-known for its premium quality frozen chicken in over 80 countries. It operates in a quality-conscious market; thus, the brand required a clutter-breaking campaign in the… Read More
Snap Inc. in partnership with the Minister of State for Artificial Intelligence, Digital Economy and Remote Work Application Office launched a new AR lens to raise awareness around the Ghaf tree; the UAE’s national tree, by supporting Goumbook’s ‘Give a Ghaf’ tree planting program. The… Read More
