Pizza Hut, part of the Yum! Brands, has appointed Mindshare as its agency of record after a comprehensive pitch process. The selection has coincided with a consolidation of both traditional and digital media within one agency.
“We are excited by Mindshare’s appointment as our media agency and look forward to leveraging their partnership with Pizza Hut in other markets across the world, to build a stronger performance led media strategy in the GCC region. Pizza Hut is the undisputed pizza leader virtually across all GCC markets and with Mindshare’s support, we look to dominate the eating out category,” said Pankaj Batra, Chief Brand Officer, Pizza Hut – Middle East, Turkey & Africa.
“Winning this business was definitely a team effort, and one where building performance at the heart of our overall strategy was paramount. We look forward to building the GCC business growth together. The onboarding starts as of now, so we definitely living up to one of our core values speed, provocation and collaboration,” said Zahi Lawand, Head, Mindshare Dubai.
Mindshare is no stranger to the Yum! Business, as it currently supports Pizza Hut and/or KFC business in several markets. The network of experience expanding even further if one includes other GroupM agencies.
“It is an exciting time for us to work with Pizza Hut, through rigorous planning matched with innovation, shared learnings and a passionate integrated team will deliver Pizza Hut’s growth goals. In these challenging, rapidly changing times – the real need of the hour is adaptive marketing in real time – and this is our promise,” commented Ravi Rao, CEO, Mindshare MENA.