As per the latest International Data Corporation (IDC) report the overall mobile phone market of the Gulf Cooperation Council (GCC) region has experienced a very slight quarter-on-quarter (QoQ) decline of 0.2% in Q3 2020 to total 4.97 million units in Q3 2020. The firm’s latest… Read More
Pizza Hut, part of the Yum! Brands, has appointed Mindshare as its agency of record after a comprehensive pitch process. The selection has coincided with a consolidation of both traditional and digital media within one agency. “We are excited by Mindshare’s appointment as our media… Read More
Two in three large enterprises in the Arab Gulf region intend devoting at least 5 percent of annual revenue to digitization of operations, according to a Microsoft research conducted on the current state of digital transformation and corresponding readiness among organizations. The findings reveal that… Read More
Abu Dhabi based advertising and marketing agency BrandMoxie has partnered with Los Angeles’ CreatorUp! – a YouTube Certified agency in digital media education and training around the world. The collaboration is expected to accelerate and support digital media proficiency within schools, government organizations, brands, advertising… Read More
In line with the previously announced business strategy, Ericsson in Market Area Middle East and Africa (MEA) has taken on board Wojciech Bajda as Head of Ericsson in Gulf Council Countries (GCC) and Global Customer Unit (GCU) Zain and a member of the Market Area’s… Read More
Mobile devices are beginning to dominate the commerce landscape and retailers who can capitalize on this trend will be successful at driving transactions for the shopping seasons to follow. The shift was reiterated in Criteo’s analysis of its H1 2016 ‘State of Mobile Commerce Report’… Read More
Authored by Ahmad Abu Zannad, Regional Strategy Director & Raja Sowan, Regional MD, Arc MEA We believe that everything that matters in our business simply starts and ends with two things — people and their behavior. People live, work, play, eat, use, consume and shop. This article explores… Read More
Governments across the GCC are focussing on innovation for creating smarter cities, which was evident at the recently held 4th GCC Government Social Media Summit. Held under the theme of “‘Leveraging social networks to drive government innovation and create smart cities’, the event highlighted the importance… Read More
The MENA region is the proud parent of a big family. But it’s a quite a diverse one with children at different stages of development and maturity. The odd thing is that sometimes the younger the kid, the less constraints it faces leading to… Read More
