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Accenture

Accenture, GITEX Partner Again For Digital Transformation

Accenture, GITEX Partner Again For Digital Transformation

6 years ago by Asma WangdeAM Tech

Accenture has extended its agreement with Dubai World Trade Centre (DWTC) to serve as the Exclusive Digital Transformation Partner of GITEX Technology Week, marking the fifth consecutive year that Accenture will hold the role. At the event, which runs from October 6–10, 2019 at DWTC,… Read More

AI To Add USD 182bn To UAE Economy By 2035: Accenture

AI To Add USD 182bn To UAE Economy By 2035: Accenture

7 years ago by Asma WangdeAM Tech

Artificial intelligence (AI) has the potential to boost economic growth in the United Arab Emirates by 1.6 percentage points and add USD 182 billion to the national economy by 2035, according to a recent report by Accenture. The report looked at 15 industries in the… Read More

UAE Consumers Rank High In Appetite For AI: Accenture

UAE Consumers Rank High In Appetite For AI: Accenture

8 years ago by Zeba MahmudAM Tech

Consumers in the United Arab Emirates (UAE) are more ready to adopt artificial intelligence (AI) powered devices and services than consumers in many other countries, according to new findings from the annual research from Accenture. Based on a poll of 26,000 consumers in 26 countries,… Read More

The ‘Idiot Box’ Is Losing Ground Fast In A Digital-First World

The ‘Idiot Box’ Is Losing Ground Fast In A Digital-First World

8 years ago by Kiran KidwaiDigital

Signaling an accelerating shift in the digital video consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to Accenture 2017 Digital Consumer Survey. The global… Read More

Accenture’s Accelerators To Close Gender Pay Gap By 2020

Accenture’s Accelerators To Close Gender Pay Gap By 2020

8 years ago by Zeba MahmudAM Tech

Women graduating from university in developing markets in 2020 could be the first generation to close the gender pay gap in their lifetimes, according to new research from Accenture. The report, Getting to Equal 2017, reveals that, within decades, the pay gap could close if… Read More

CMOs First In The Firing Line If Business Growth Targets Not Met: Accenture

CMOs First In The Firing Line If Business Growth Targets Not Met: Accenture

9 years ago by Zeba MahmudDigital

Chief Marketing Officers (CMOs) currently have the deck stacked against them, according to new research from Accenture Strategy. Chief Executive Officers (CEOs) say that although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the… Read More

GITEX 2016: Re-inventing IT In An Interconnected Era

GITEX 2016: Re-inventing IT In An Interconnected Era

9 years ago by Asma WangdeAM Tech

As companies enter the interconnected era, Chief Information Officers (CIOs) are facing new challenges. With businesses becoming increasingly interdependent and cloud-enabled, they need more reliable, secure and instantaneous connectivity to clouds, networks and other enterprises to compete. At the same time, they are facing more users… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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