As publishers tackle the rising usage of ad-blockers, many have resorted to paywalls to counter sliding ad revenues. While a decent one in eight are now willing to pay for ad-free news content, Global Web Index data shows that those who are paying for access… Read More
Rumors emerged last week that Google could be planning to add default ad-blocker functionality to its mobile and desktop versions of Chrome, a move that could potentially halt the growth of third-party options and give Google more control over the definition of what is an… Read More
To provide a better advertising experience for its users, Google has said that by 2018 it will stop supporting 30-second unskippable ads on YouTube and will instead focus on shorter formats. Such an approach makes absolute sense for YouTube and shows a proactive response to… Read More
Ad blocking continues to be a hurdle that marketers and related professionals will encounter in the year ahead. In the last year, various regions have responded to ad blocking differently in pace but similar in the fact that each region has seen an increase in… Read More
What are the implications of device sharing on the reach of ad blocking software, when it comes to mobile? Global Web Index attempts to answer. It’s long been known that devices such as PCs, laptops and smart TVs are shared by multiple users. But GWI’s data… Read More
Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop advertising is loaded, thereby making it considerably more difficult to detect. It’s not hard to see why Facebook would want to tackle the… Read More
The ad blocking debate moved on from platforms embracing and enabling it to platforms fighting against it. Some of the most renowned websites including the likes of The Telegraph, Forbes and Wired do not allow users to browse further until the ad blocker is disabled… Read More
Digital advertising has experienced strong growth with no signs of slowing down, but in order to continue its global boom the industry needs to ensure clean ad delivery – meaning ads are viewable to the consumer and free from fraud. After all, an ad that… Read More
