The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The drop in oil prices in 2014 has had a severe effect on the economies in MENA, and has… Read More
According to ZenithOprimedia’s latest forecast, mobile internet advertising will overtake newspaper advertising next year, accounting for 12.4% of global adspend while newspapers account for 11.9%. The new research ‘Advertising Expenditure Forecasts’ predicted that mobile internet will be the third-largest advertising medium, behind television and desktop… Read More
According to Online Video Forecasts, a new report by ZenithOptimedia in conjunction with Newcast, the average amount of time people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016. The report details that the… Read More
Consumers move seamlessly all forms of media. Even though marketers struggle to balance ad money spent with consumer time spent, there are those who believe that marketing is catching up. Zeba Mahmud takes a closer look at the debate… Jad Chababi, Regional Business Director, J3… Read More
According to ZenithOptimedia’s new Advertising Expenditure Forecasts, global ad spend is expected to grow 4.4% to reach US$544bn in 2015, and will accelerate to 5.3% growth in 2016, boosted by the 2016 Summer Olympics in Rio and the US Presidential elections. The ad spend is… Read More
