We are living in an era when consumers are increasingly prioritizing ‘experiences’ over ‘things’, a trend that poses new challenges for marketers, whose success is likely to be defined by simple commercial metrics such as product sales and market share. But this preference for experience… Read More
Canon Middle East joined hands with Arab YouTube star and leading travel influencer Haifa Beseisso to launch the company’s new brand proposition for the consumer and professional imaging business. Canon’s new brand proposition aims to shift perception of the company amongst a younger audience. The new proposition… Read More
Supporting businesses in the region to drive productivity, efficiency and sustainable development and reinstating its position as a ‘Partner of Choice’ for its customers, Canon Middle East has unveiled the concept of ‘Explore, Inspire, Improve’ as part of its Canon for Business’ offering. Canon for… Read More
Technology is shaping the future for businesses and digital documents. Information are both driving companies forward and challenging them in new ways. According to Canon’s Office Insights report, digital documents are essential to workplace productivity and scanning has become a vital business element and its… Read More
