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Digital

Businesses On Digital Platform Likely To Be More Profitable

Businesses On Digital Platform Likely To Be More Profitable

8 years ago by Kiran KidwaiDigital

An IT expert says that those who fail to take their business onto a digital platform are in danger of losing their competitive edge. Altaf Alimohamed, Managing Director of Cobweb Solutions UAE cited a recent study from MIT Center for Digital Business suggesting businesses who… Read More

Leverage Digital To Grow Brand Equity And Value

Leverage Digital To Grow Brand Equity And Value

8 years ago by Doreen WangAdvertising

Brand is the most powerful intangible asset. Understanding a brand’s worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it. Identifying exactly how the brand contributes to revenues means it can be strengthened and improved to keep… Read More

Mobile Moves Metal – Digital Engagement For Automotive Industry

Mobile Moves Metal – Digital Engagement For Automotive Industry

8 years ago by Eleni KitraContributors

The auto industry is undergoing a large-scale disruption, not seen in its over 100 year history. Connected mobility, autonomous driving, digitization and electrification are driving change at unparalleled speed. Around the world, there are 1 billion cars in operation today and 75M new registrations every… Read More

Mankind Machine Merge At PHD’s Brainscape 2017

Mankind Machine Merge At PHD’s Brainscape 2017

8 years ago by Sana MahmudAdvertising

Forecasting what the future may hold has never been an exact science. Yet, at this year’s Cannes Lions Festival of Creativity, futurist Ray Kurzweil gave an indication for the launch of ‘Merge’, PHD’s latest book. Within the next three decades, humans will merge with machines,… Read More

How To Successfully Market Your Ecommerce Venture

How To Successfully Market Your Ecommerce Venture

8 years ago by Trevor KunaContributors

September has been a busy month for QNET, as the Asian direct selling company hosted its biggest extravaganza in the Middle East for the year—V-UAE 2017, a direct selling convention attracting over 10,000 attendees annually. Ecommerce brands have moved towards hard sell to focussing more… Read More

Hotelity Appoints DGtal Cyberkoms For Its Digital Mandate

Hotelity Appoints DGtal Cyberkoms For Its Digital Mandate

8 years ago by Asma WangdeDigital

Hospitality Distribution company, Hotelity, has appointed DGtal Cyberkoms as its digital partner, to metamorphose its brand on the digital canvas. A B2B oriented brand, Hotelity provides expertise in food & beverages and housekeeping products. Their clientele include Atlantis-The Palm, Burj Al Arab, Jumeirah, Hilton, Emirates Palace, Marriott, Starwood,… Read More

Dmexco App And Floor Plan Now Online

Dmexco App And Floor Plan Now Online

8 years ago by Zeba MahmudDigital

With its numerous new features, dmexco’s App 2017 can be the perfect planning tool for a successful visit – providing a constantly updated and accessible full service in mobile form. It includes all the top news, all the profiles of the over 1,050 exhibitors, targeted… Read More

A View To Hajj Pilgrimage Through Saudi’s Digi Platforms

A View To Hajj Pilgrimage Through Saudi’s Digi Platforms

8 years ago by Zeba MahmudDigital

The Ministry of Culture and Information (MOCI) of Saudi Arabia has launched two digital platforms this Hajj season to being the latest information and insights to pilgrims in Makkah, worldwide audiences and local and international media. SaudiWelcomesTheWorld.org conveys a message of compassion and inclusion to… Read More

Anghami, DMS To Hold Digital ‘Audio Day’

Anghami, DMS To Hold Digital ‘Audio Day’

8 years ago by Kiran KidwaiDigital

Music streaming company in the MENA region, Anghami, is going to hold a digital ‘Audio Day’ conference in the region, organised with the support of its exclusive media representative Digital Media Services (DMS). Over 250 regional leaders from the media industry will convene in Dubai… Read More

Three Habits For A Sound Digital Strategy

Three Habits For A Sound Digital Strategy

8 years ago by Alexander RauserContributors

Digiculture – the perfect term to describe the culture today’s world lives in. In digiculture, the transformation of society and generation into a digitally charged collective is real-time. Transportation presents itself in the form of Uber. No more waiting in a que after a long-haul… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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