In April 2016, a Kansas family from a remote farm in the town of Potwin (population 449) made headlines for a very peculiar reason. Having suffered years of mistaken identity related harrassment, abuse and bizarre claims, the root of this family’s unusual ordeal continued to… Read More
The shift from traditional to digital media is much discussed but rarely quantified. From a Middle East & Africa perspective, especially to better understand markets such as the UAE and Saudi Arabia where digital is already a lead medium, it is imperative to know the… Read More
Now Facebook users can find answers to the most common questions about privacy and learn how to control their personal information on the social network site. Facebook has launched the Privacy Basics site, a resource that makes it easier for people to know all about… Read More
Every single day, the world becomes more and more digital. And there is no slowing down; no reverse gear to take us back to where we came from. We are accelerating towards a future where technology enables us to control the majority of our present-day… Read More
More than half of FTA Arab Satellite channels have an online presence. The statistics of 53.8 percent (442 channels) was revealed by the Arab Advisors Group’s ‘Online Presence of FTA Satellite Channels in the Arab World 2016’. During September and October 2016, the Arab Advisors… Read More
Boutique PR and digital brand activation agency, McCollins Media, has begun the year on a good note with two F&B account wins, Indo Indo and Betawi. The agency will handle the Indonesian restaurants’ PR and social media briefs. As part of the mandate, McCollins Media… Read More
Icflix has expanded its digital footprint in Tunisia following a strategic partnership with Orange Tunisie, a subsidiary of the Orange Group. The partnership will allow Orange Tunisie customers to subscribe to Icflix and avail the selection of Jazwood (Arabic) movies and TV shows available online alongside… Read More
As the industry gears up to face 2017, some themes promise to continue making an impact in the New Year as well. Global marketing intelligence service, Warc, and Deloitte Digital have identified forthcoming marketing challenges faced by marketers around the world, and the key areas… Read More
Dentsu Aegis Network digital performance agency, iProspect has expanded its operation in Saudi Arabia. Based out from Jeddah, it has launched with a team of five, with IKEA and Al Rajhi Bank as its founding clients. Its team members will be based in Dentsu Aegis’… Read More
Consolidation, organic growth and an integrated Omnicom offer ––– for OMD Worldwide, these are among some of the key factors that have defined 2016. Unlike some of its siblings and competition, OMD did not have a big global account win in the year but the… Read More
