In order to bring in higher levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG) is extending its international partnership with digital analytics company Moat to the Middle East. The decision is the latest move by OMG MENA… Read More
Companies that embrace new advertising technologies and understand how they will work in consumers’ everyday lives, stand to gain a real first-mover advantage in the coming years. The third edition of ‘Targeting Tomorrow’, an Omnicom Media Group MENA initiative, the media holding company put the… Read More
As monetization became the biggest challenge in the digital world, two players — Google and Facebook — adapted and evolved to create what now is popularly dubbed as the Google-FB duopoly. Digital advertising continues to beat other forms of media, a trend that will manifest… Read More
Omnicom Media Group MENA has named new leads for its analytics division, Annalect, and its programmatic trading desk, Accuen. These specialist companies report to recently promoted Regional Executive Director Dimitri Metaxas. Together, these businesses enhance the performance of group agencies OMD and PHD with data… Read More
