The Portugal design body showcases new designs from seventeen luxury furniture brands at Retail Unit 2, Building 6 of Dubai Design District (d3). Associative Design to showcase ‘The Best of Portugal’ exhibition in Dubai Design Week 2020, held from November 9 to 14 at the… Read More
Smaat, a digital marketing and communications agency in the Kingdom of Saudi Arabia, has expanded into the United Arab Emirates. The agency has appointed Ashraf Zeitoon as its Chief Executive Officer. Mr Zeitoon will oversee the establishment of operations in the UAE, and the expansion… Read More
Sole DXB and Dubai Design District (d3) have entered a three-year deal, cementing their partnership that aims to nurture the Middle East’s creative culture, and building d3 as the home for creatives. D3 has hosted the event over the last three years. Offering a space… Read More
IBM has brought IBM Studio to Dubai. Designed as a new center of experience, design and digital expertise, the Studio extends IBM Interactive Experience’s footprint. The Studio looks to blend experience design with the full spectrum of business transformation capabilities, from industry and strategy consulting… Read More
It appears that integrating a company’s brand message within physical surroundings is the ‘in’ thing for marketers. Brands are now telling their stories, representing their beliefs and impacting their audience’s perception through physical, virtual and social environments. The aim is to engage consumers for an emotional… Read More
With more and more consumers owning and using smartphones than ever before, brands need to embrace technology to put their brand message across to consumers on different social mediums. While brands have jumped into the foray, luxury brands have been hesitant in doing so. High-end… Read More
If MENA is one of the top luxury markets in the world, Middle East romances luxury to the tunes of USD 6 billion to USD 10 billion annually. Tourists, expats and brand-conscious locals have beaten economic slowdown and political turmoil to ensure that the growth… Read More
