The sports entertainment genre on television is a relatively young one in the Middle East. It was only about 18 years ago that the satellite-broadcasting boom gave way to 24-hour Arab sports channels. The channels programming covered international sports along with regional ones such as… Read More
With the announcement of Dubai observing 2015 as the Year of Innovation, the city aims to position itself as a leader in the space. It set yet another example with the launch of a tech hub powered by Google called the AstroLabs Dubai. The tech hub… Read More
When Phil Wride came to visit his father who works with Etihad, little did he know that the tech explosion and digital opportunities in the Middle East wouldn’t let him go back to UK. Like many eager entrepreneurs, Mr Wride sought to capitalize on his ideas and… Read More
To nurture and support entrepreneurship in the region, AstroLabs Dubai has been set up with the objective to provide the right environment, leadership and mentorship to encourage and support startups. The tech hub will support innovative technology-driven startups that have the potential to scale and impact not only MENA… Read More
The youngest of the South Asian media players in the region, Viacom18, has busied itself in the Middle East and North Africa region with a focus to scale its business and become a definite option for reaching out to the South Asia Diaspora. The mandate… Read More
Considering the high mobile penetration rate in the Middle East and a fastidious shift to smartphones in Africa, Sony Mobile Communications is crafting a strategy inclined towards manufacturing high premium handheld devices. “Our re-energized strategy is all about concentrating on premium products and smartphones. We used to… Read More
\As the role of PR evolves, the industry’s need for fresh thinking becomes apparent. PR has grown manifold with communication professionals going beyond securing visibility to managing real time engagement with audiences using modern day communication tools. While trends keep changing according to different markets, the… Read More
The business of events in the Middle East has grown multi-directionally, courtesy the advent of social media and the impact that it has had in amplifying local or regional events, making them truly global in some cases. The growth strategy for organizations such as Prisme,… Read More
Dentsu Aegis Network is shifting its focus to digital as marketers seek a different mix of services in lieu of the changing speed of technology. Speaking about the global scenario and Middle East and North Africa in specific, Nigel Morris, CEO, Dentsu Aegis Network Americas… Read More
Technology has changed all over the world and Middle East and North Africa is no exception. With consumers in MENA being more connected than ever courtesy proliferation of digital devices and platforms, one big market witnessing a huge media revolution is Kingdom of Saudi Arabia.… Read More
