When it comes to advertising, it just isn’t about the great ideas but ideas that inspire and drive growth. That is where the ‘Sting Launch Campaign’ stood out and won the Grand Prix at 2015 Effie MENA Awards. Sting Energy Drink, a product of PepsiCo… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
The Effie MENA Awards, which culminated in Dubai, saw various campaigns, advertisers and agencies recognised for their measurable impact over the past one year. The Effie Awards honor marketing effectiveness and spotlight marketing ideas that contribute to a brand’s success. The sixth edition of the… Read More
