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Emerging Markets

MasterCard’s Aaron Oliver On Bridging MEA’s Ecommerce Gap

MasterCard’s Aaron Oliver On Bridging MEA’s Ecommerce Gap

9 years ago by Sana MahmudDigital

Given the skyrocketing smartphone usage in the Middle East combined with high internet penetration, it is no surprise that most of the Middle East shoppers prefer shopping online, reiterating the scope for growth in ecommerce. While the trend has been strengthening over the years, the… Read More

Ban Lift Surges Iran As ME’s Best Emerging Market: Report

Ban Lift Surges Iran As ME’s Best Emerging Market: Report

10 years ago by Sana MahmudMarketing

With the lift on sanctions, Iran may well be on its way to be the biggest market joining the global economy. The upsurge of this can lead to billions of dollars worth of business from local and foreign companies taking place in the country and… Read More

Unilever Leads Dow Jones Sustainability Index

Unilever Leads Dow Jones Sustainability Index

10 years ago by Sana MahmudMarketing

Unilever has been named as a leader of the Food, Beverage and Tobacco Industry Group in the 2015 Dow Jones Sustainability Index (DJSI) results. It’s one of only 24 companies to be named as Industry Group Leaders. Unilever achieved an overall score of 92 out… Read More

People, Screen, Middle East: FB Canvas’ Three Key Strokes

People, Screen, Middle East: FB Canvas’ Three Key Strokes

10 years ago by Sana MahmudDigital

One key area where Facebook has beaten most others is the focus on emerging or fast growth markets to bolster its future growth plans. Understanding the various challenges that emerging markets bring, including low bandwidth, Facebook Creative Shop set up initiatives such as the Creative Accelerator, which the company claims has… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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