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Emirates Airlines

Emirates, Formula 1 Renew Global Partnership

Emirates, Formula 1 Renew Global Partnership

7 years ago by Sana MahmudAdvertising

Emirates Airlines and Formula 1 have renewed and expanded their partnership until the end of 2022. Emirates has been an F1 Global Partner since 2013, and the renewed agreement will see the airline get expanded branding and consumer activation presence at over 15 races on… Read More

Emirates Renews Global Media Contract With Havas Media

Emirates Renews Global Media Contract With Havas Media

8 years ago by Zeba MahmudAdvertising

Emirates Airlines has renewed its contract with Havas Media. Following this, the agency will continue to manage the global media strategy, planning, social, traditional and digital investments for Emirates across the airline’s 150 worldwide destinations through to 2020. Since winning the account in a hotly… Read More

Home Grown Brands Make A Mark On UAE Consumers

Home Grown Brands Make A Mark On UAE Consumers

9 years ago by Zeba MahmudMarketing

UAE brands are going global and in the market itself, some of these brand are among the more preferred names for the consumers. Home grown UAE brands have dominated YouGov BrandIndex’ first UAE Brand Advocacy rankings, which ranks brands that receive the highest recommendations from… Read More

Most Positive Brands: Emirates Leads The List Again In UAE

Most Positive Brands: Emirates Leads The List Again In UAE

9 years ago by Asma WangdeMarketing

Home-grown powerhouse Emirates is the most positively perceived brand in the UAE yet again according to the 2016 Mid-Year BestBrand Rankings – released by global market research company YouGov. The 2016 Mid-Year BestBrand Rankings which launched across 26 countries globally, including the UAE, Saudi Arabia… Read More

Video & Content: Beyond Just Buzzwords

Video & Content: Beyond Just Buzzwords

9 years ago by Sana MahmudDigital

For the forward looking marketer or brand owners, content has always been an important area of focus. The manner in which people, especially millennials, are consuming content today suggests a need for differentiated content strategies not only for the clutter breakers but for any brand… Read More

Jennifer Aniston Back As Chirpy ‘Rachel’ In Emirates New TVC

Jennifer Aniston Back As Chirpy ‘Rachel’ In Emirates New TVC

10 years ago by Sana MahmudAdvertising

The much awaited Emirates campaign featuring Hollywood actress, director and producer Jennifer Aniston is out. Keeping in mind the fame that Jennifer Aniston received from the chirpy character of Rachel, Emirates cashed on to it and presented the one minute TVC. The Golden Globe and… Read More

Was Jennifer Aniston the right choice for Emirates?

Was Jennifer Aniston the right choice for Emirates?

10 years ago by Elie KhouriContributors

Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal with Emirates. Last week the airline announced it will be spending approximately $20 million to run advertisements featuring… Read More

Jennifer Aniston May Become New Face For Emirates Airlines

Jennifer Aniston May Become New Face For Emirates Airlines

10 years ago by AM News DeskMarketing

According to a report published in the New York Post, Hollywood actress Jennifer Aniston has reportedly signed a USD5 million deal with Emirates airline. The report also suggested that a high-profile campaign was already shot and she will appear in TV and print ads worldwide.… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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