Centrepoint is going all out promoting its new brand positioning. The fashion retail brand is spreading the message of ‘show yourself’, which it says is in line with its purpose driven thinking. In its newest brand campaign, the new brand positioning looks to promote confidence… Read More
The Middle East region is know for its year-long sales and shopping festivals. At a time when almost all are offering incredible discounts, brands need to innovate and think of ways to attract shoppers. The latest film from Impact BBDO Dubai for Centerpoint has kept… Read More
Ending a five-year stint with Impact BBDO, where he formed one of the most successful creative partnerships in the Middle East & North Africa (MENA) region with CEO Dani Richa, Fadi Yaish is gearing up for a new chapter in his professional journey. As AM… Read More
The year is ending with some high profiled moves in the creative fraternity. Fadi Yaish, the Executive Creative Director at Impact BBDO has resigned from the agency. Mr Yaish had joined the agency in 2013, and in his five years had played a significant role… Read More
The 56th Annual D&AD Awards is now open for entry, with two new categories added to celebrate the work in an ever-evolving creative landscape. The awards that includes 27 categories has also named its various Jury Presidents. Fadi Yaish, the executive creative director of Impact… Read More
The Directory Big Won 2016 rankings placed the BBDO Network ahead of any of its competitors – a feat that BBDO is perfecting year-on-year. One of the main contributors to this success is the fact that the agency stood numero uno in 12 of its… Read More
In all 15 pieces of work have been shortlisted in the Print & Publishing Lions category at the Cannes Lions International Festival of Creativity from the Middle East & North Africa (MENA) region. Memac Ogilvy takes the lead in this with its work for Qatar Islamic… Read More
Cannes Lions International Festival of Creativity has finally set up all its juries. From the Middle East & North Africa (MENA) region, five of the region’s best are headed to the global advertising platform as jurors. Some may find the number under represented for an… Read More
Fresh from a big win at the recently concluded Dubai Lynx International Festival of Creativity, where it was crowned Agency of the Year, Impact BBDO’s Regional Executive Creative Director Fadi Yaish, is already neck deep in ensuring that his agency continues its path of delivering… Read More
