In-game advertising has been used by brands for a long time. Historically it always required involvement from the game developer. They would take the advertising creative and place it into the game code and release a game update. This evolved over time so adverts could… Read More
Consumers’ attention across the globe has turned from outward spaces to the internal spaces of the home, as we all start operating daily lives within four walls and within the confines of technology – such as our work, communication with others, etc. But what we… Read More
With the migration of gaming activities online, and the subsequent expansion of the gaming community, a whole host of behaviors now fall within the remit of gaming even when they don’t actually involve picking up a controller and playing a game. The rise of spectator… Read More
Gamers in the MENA region can now stream movies and TV series by downloading the Icflix app via their Xbox One video game and entertainment system. Xbox One users will be able to subscribe to Icflix and instantly watch original Icflix Jazwood productions alongside hit TV… Read More
