Not all aspects of the millennial digital behavior have passed on to Generation Z (Gen Z). In a recent report, Criteo pointed out that for this powerful group of shoppers, the love of real-world retail experience augmented by technology, is more important. This was part… Read More
There is a common expectation that Gen Z, the generation born between the mid-1990s and the early 2000s, are just an exaggerated version of millennials. Do a quick search about Gen Z’s behavior and you’ll find definitions such as ‘millennials on steroids’, and descriptions of… Read More
Millennials represent a significant opportunity for marketers as they come to an age and level of income where long-term buying habits are established. Around 60 percent of Millennials identify themselves as brand-loyal, stating that once they find a brand they stick to it, while half… Read More
With Gen Zers the first generation to be raised in the highly-connected smartphone-centric era, this device has become absolutely central to the lifestyle of these users. Mobile now accounts for 52 percent of their daily online time – with an average of 4 hours and… Read More
Generation Z would appear to be big celebrity fans, according to data from Global Web Index. Gen Zers are about 50 percent more likely than average to be using social media to keep up with their favorite celebrities. Beyond people known in real life, they’re… Read More
One of the defining attributes of Generation Z is their love of online TV. According to data from Global Web Index, each day Gen Z spend an average of one hour 11 minutes watching online forms of TV. This is 11 minutes longer than the… Read More
Gen Z, also known as Centennials, has its own distinct behaviors, attitudes and responses to advertising. Gen Z is even more passionate about music than millennials (43 percent like to have ‘always on’ access to music compared to 30 percent for Gen Y) and more… Read More
Top of the marketing to do list for 2017 should be about gaining a rapid understanding of the needs, aspirations and behaviors of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a… Read More
