A closer look at consumer buying process of millennials, baby boomers, Generation X and Generation Z can assist in how best to target each of these segments online. Global Web Index answers questions such as how do different generations discover new brands, how do they… Read More
Social media will upmarket the shopping capabilities just in time for the festive season. Could this year’s shopping period be social media’s most influential so far? Around half of the consumers follow brands on social media to get inspiration for gifts or to get ideas… Read More
We live and work in a 24/7 connected world, with more people spending a growing portion of their day online. According to the 2018 Global Digital reports from Hootsuite and We are Social, an incredible 4 billion more people worldwide are using the internet –… Read More
The year 2018 witnessed significant shifts in the way companies think about data, privacy and brand trust. Culmination of corporate privacy scandals and data legislation in some parts of the world encouraged consumers to get to grips with their digital footprints. Companies are compelled to… Read More
As the region enters the vacationing season, brands are looking at the attitudes and behaviors of vacation buyers. When researching destinations and travel companies, vacation buyers have a variety of choices at their disposal. For such a big purchase, moving customers along the purchase journey… Read More
Millennial social sports consumers (aged between 21-34) are interacting more with brands compared to others in their generation. Global sports viewership is evolving. Around one in five internet users say a main motivation for visiting social is to follow or watch sports events, and many… Read More
Globally, the number of internet users using mobile payment services each month continues on an upward trend, with this figure moving 10 percentage points since Q1 2016, now at 34% in Q4 2017. If we take a regional approach to the data, the current status… Read More
For every music streamer who pays, there are 3.6 who don’t, preferring a free trial or ad-supported service. Streaming may be more popular than ever, but there’s a lag in converting these listeners to paying listeners. As well as freemium tiers, account sharing has a… Read More
Watching on a smart TV gives viewers the chance to choose ad-free services such as Netflix directly through their sets, and avoid channels with ads. By putting a spotlight on how smart TV owners discover brands, brands can test how impactful TV ads are to… Read More
Global Web Index took a look at how brands utilizing voice technology need to focus on maximizing the usefulness of their services rather than just moving with the novelty of this innovation. By asking those who currently use a voice-controlled smart speaker at home or… Read More
