While there’s no denying the appeal and popularity of watching a big sports game live on a large TV screen, online now forms a key part of the sports viewing experience for many sports fans. With a huge range of complimentary sports collateral available online,… Read More
Thanks to the increased availability of low-cost air travel, more than one in three internet users are traveling abroad for vacation on a yearly basis or more. Data from Global Web Index shows that travel apps are an important means of planning these vacations. Three… Read More
Generation Z would appear to be big celebrity fans, according to data from Global Web Index. Gen Zers are about 50 percent more likely than average to be using social media to keep up with their favorite celebrities. Beyond people known in real life, they’re… Read More
LinkedIn may be the most obvious place to find business-focused consumers, and half are using this platform, but this audience is also significantly more likely to be using Twitter each month according to data from Global Web Index. A company’s social profile is an important… Read More
Tablet fatigue is a trend that Global Web Index has been tracking for some years now and, recent data from the company shows that it’s clear that internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing… Read More
There is a myriad of sources that influence the purchase decisions of business to business (B2B) buyers but when this group is asked to identify their single most influential purchase driver, it’s industry websites that come out on top. In fact, it is still the… Read More
Social media is an important resource to raise awareness and promote fundraising initiatives for charities, and the Middle East and Africa (MEA) region has significant number of networkers who are following charitable causes online. Data from Global Web Index shows that 15 percent of global… Read More
One of the defining attributes of Generation Z is their love of online TV. According to data from Global Web Index, each day Gen Z spend an average of one hour 11 minutes watching online forms of TV. This is 11 minutes longer than the… Read More
Just over half of internet users say they are responsible for their household food shop. For brands hoping to reach these main food shoppers, Global Web Index data confirms the continued importance of the traditional touch points. Despite the wealth of digital channels now available… Read More
Second screens will challenge televisions for the attention of Premier League Fans during the final matches. Data from Global Web Index shows that the vast majority of fans are set to reach for their devices as they watch the final games unfold, with 91 percent… Read More
