Kim Kardashian spoke about her gaming app and her relationship with Kanye West. Freida Pinto and Chiwetel Ejiofor launched (the very meaningful) #WEHAVEAPLAN Global Goals campaign that is aiming to change the lives of 7 billion people around the world. Sir Martin Sorrell played hardball… Read More
There is not only no shortage of content, but arguably no shortage of good content. As brands struggle to standout in a constantly flowing content stream, one challenge facing them, their agencies and other marketing and communication professionals is how to make content that will… Read More
The 7-Day Brief Competition held at Dubai Lynx in association with Google and powered by Youtube saw Shafiq Alam and Mohamad Sarhi from Jeddah winning the competition for their heart touching video on domestic abuse on women. The competition was brought in support of… Read More
Countries like India, Indonesia, Sri Lanka and Brazil have become examples of how digital media has changed the course of election campaigning, putting power back in the hands of the people. The Middle East and North Africa is gearing up for an example of its own with… Read More
Digital consumption and the proliferation of social media channels have compelled marketers to focus on enhancing consumer experience to better engage audiences. From the cell phone to the desktop to physically visiting a store, consumers are entering an omnichannel world, expecting a continuity in their experience. According to a recent Forrester Consulting study,… Read More
While fireworks marked UAE National Day celebrations across the seven emirates, search giant Google partnered with the National Archives of the Emirates to bring alive the patriotic feeling of the Emiratis on its Google Homepage. The standard multi colored Google logo was replaced with the… Read More
