Initiative MENA is coming up with its forum titled Stand Out Content, which will analyse the vital elements that make up effective and entertaining content, including script-writing, direction, production, generating entertaining content for viewers and the results for creators. “People’s content palette is evolving rapidly,… Read More
Media agency Initiative MENA has bagged the Singapore Tourism Board (STB) account in the Middle East. The agency’s duties will include the social management and paid social advertising activities for the GCC region, focusing on KSA, UAE and Qatar as core markets. “We are pleased… Read More
The region’s top digital advertising talent was honoured at the second MENA Digital Awards ceremony organised by SpotOn, an event-marketing company. Prior to the award ceremony, a two day Digital Media Forum was held where industry stakeholders from across the region and beyond came to… Read More
