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Innovation

Innovation & Africa Added To Top Themes Of Dubai Lynx 2016

Innovation & Africa Added To Top Themes Of Dubai Lynx 2016

10 years ago by Sana MahmudAdvertising

The 2016 edition of the Dubai Lynx festival is expanding to launch new content streams. Looking at the focus that the region is receiving from marketers and brands, this time the festival will have four exclusive content stages. The stages will include the Inspiration Stage, Regional… Read More

GCC Governments’ Innovative Approach Towards Social Media

GCC Governments’ Innovative Approach Towards Social Media

10 years ago by Sana MahmudDigital

Governments across the GCC are focussing on innovation for creating smarter cities, which was evident at the recently held 4th GCC Government Social Media Summit. Held under the theme of “‘Leveraging social networks to drive government innovation and create smart cities’, the event highlighted the importance… Read More

Dan Khabie On Why Mirum Bets Big On MEA

Dan Khabie On Why Mirum Bets Big On MEA

10 years ago by Sana MahmudDigital

As businesses and companies rethink the way they function to serve the new age consumer, and traditional media does not offer enough to the digital consumer, it is time for brands to understand how to narrate their brand story, digitally. Apart from the core physical presence, a brand’s digital… Read More

2015 Will Be The Execution Year For Innovation: Dr. Amina Al Rustamani

2015 Will Be The Execution Year For Innovation: Dr. Amina Al Rustamani

10 years ago by Sana MahmudAdvertising

Dr. Amina Alrustamani, Group CEO of Tecom Investments, has called upon private companies to allocate small budgets for innovation and make innovation part of their corporate strategy, adding that incentives will be given to companies to realize Dubai’s vision for innovation. She added that innovation has played… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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