Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year to 2023 as it recovers from an 8.7% decline in 2020, according to Zenith’s Business Intelligence Telecommunications report. Smartphone sales will start to spring back this year once consumers feel… Read More
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts. By 2021, the total will rise to 930 hours, or 39 full… Read More
Global ad expenditure will grow 4.5 percent in 2018, reaching USD 581 billion by the end of the year, as per Zenith’s Advertising Expenditure December forecast. This prediction for overall growth has not changed since June, though the growth figures have shifted for most individual… Read More
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report. Zenith predicts that ad spend in Iran will grow by USD 713 million between 2017 and 2020, to reach USD… Read More
For a few years now, Zenith’s adspends predictions have indicated a decline graph for the Middle East & North Africa (MENA) region. This year, the forecast had some good news in the form of the growth in digital advertising spends and its increasing contribution to… Read More
Zenith has updated its advertising forecast for 2016 and 2017, as the year comes to an end and the industry gears up for a New Year. Globally, Zenith predicts global ad expenditure will grow 4.4 percent in both 2016 and 2017, reaching USD 566 billion… Read More
The advertising industry can look forward to a good year globally. The Middle East and North Africa (MENA) region however will have to brace for challenges. The drop in oil prices in 2014 has had a severe effect on the economies in MENA, and has… Read More
