As Asad Rehman, the director of media and digital transformation at Unilever MENA, is named AM Marketer of the Year 2018, industry leaders comment on what makes Mr Rehman a marketer to reckon with… Ghassan Harfouche, Group CEO, MCN For me, Asad is the marketer… Read More
Completing five years in the Middle East and North Africa (MENA) region, Facebook opened doors to new regional headquarters in Dubai. The 20,000-square-foot space features an open office concept, and showcases regional cultural inspirations through the various designs and artistic cues. Since launching its local… Read More
The Instagram community is continually growing in the region, with the platform seeing another milestone as it crosses the 63 million mark in the Middle East & North Africa (MENA) region. “Instagram is growing at an unprecedented rate. We have doubled in size from 300… Read More
The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More
Not surprisingly, Eid Al-Adha, Ramadan and US Elections have found their way among the most talked about events by people in the UAE, on Facebook in 2016. As Facebook looks back at the year, not only has it identified the top moments of the year,… Read More
Facebook has appointed Naureen Mohammed as Head of Brand Advertising at Facebook Middle East, North Africa and Pakistan. In her new role, Ms Mohammed will work on partnering with FMCG advertisers in the region, defining strategy and driving business outcomes, to ensure they reach their… Read More
Shant Oknayan has been appointed as Head of e-Commerce, Retail and Online Services at Facebook in the Middle East, North Africa (MENA) and Pakistan. In his new role, Mr Oknayan will lead efforts to enable e-commerce, retail and online services businesses in the region to… Read More
The year 2016 will be a defining one for marketers, especially in context to engaging audiences. Industry predictions suggest that the year will see marketers talk about customer-centric marketing and enhancing customer experience. “With over 1.59 billion people using Facebook every month around the world,… Read More
Instagram is giving special focus to the Middle East and North Africa region. The online mobile video-sharing app announced to make advertising available to more businesses, marketers in the MENA region to be able to share inspiring and creative ads with Instagram’s 400 million community… Read More
Gearing up for the Holy month of Ramadan, Facebook announced a collaboration with the popular Arab characters of Freej, bringing to Messenger a sticker pack of the much-loved Emirati animation characters. Freej is a popular, home-produced animated television series for children and is revered across… Read More
