Mercedes-Benz has achieved the biggest improvement in brand health among women in Saudi Arabia since the royal decree enabling women to drive in the Kingdom of Saudi Arabia. Six months after the lift on the driving ban was announced, according to data from YouGov BrandIndex,… Read More
Pioneering a new way of buying cars across its goal networks, UK’s automotive manufacturer Jaguar Land Rover, is using virtual reality (VR) for customers to view its new launches without having to wait for the cars to arrive in the local showrooms. The VR experience… Read More
If you are a car buff and thrill is what you seek, then the Dubai International Motor Show (DIMS) is where you should be. Being held in its thirteenth year, the DIMS couldn’t have gotten better this year with all mega car manufacturers showing their… Read More
