June 5 is celebrated as World Environment Day – a day dedicated to focusing efforts of the governments, businesses and citizens on pressing environmental issues. This year World Environment Day’s theme was biodiversity — a call to action to combat the accelerating species loss and… Read More
Grey Middle East and North Africa has won the communications business for Lebanese poultry brand Hawa Chicken. The win follows a competitive pitch process involving multiple agencies. Managed out of Grey Beirut, the assignment includes strategic brand management and the development and implementation of creative… Read More
With its number of clients growing in the region, PHD has now expanded its footprints in Lebanon. Based in the Capital, the office at Beirut will be headed by industry veteran Maroun Hassoun who has taken the role of General Manager. The Omnicom Media Group-owned… Read More
Article was updated on March 30, 2016. One of the most prominent Arabic language newspapers in Lebanon, As-Safir, will end its print and online operations by the end of March due to financial difficulties. Talal Salman, Founder and Editor, As Safir will be hosting a… Read More
MENA is speeding towards digital transformation as knowledge based approach is taking over processes, decision making, product rollouts, promotions and issues pertaining to customer engagement. According to Wilson Issa, MD, VivaKi Levant, “the biggest challenge is how the industry is moving towards programmatic and real… Read More
J. Walter Thompson Beirut has won the account of “Roadster Diner”, with immediately effect. The agency will work with Roadster Diner in the development of a strategic and creative platform for the brand’s corporate and tactical campaigns through innovative communication-based business solutions, across multiple channels… Read More
Kaspersky Lab hosted a series of roadshows across the Middle East and North Africa region aimed at helping local partners protect their current investments and focus more on driving business growth. Held over a period of one month and hosted across eight key cities in… Read More
As Arabic becomes ‘cool’ in the region, the demand for content in the local language has also increased. Combine this with the growth of mobile, and a clear trend seeing Arabic apps emerges. According to a recent On Device Research survey, UAE has the highest… Read More
Grey Group MENA kicked off ‘Hello Fame’ – a three-day management summit in Faraya, Lebanon which saw senior teams from across agency’s MENA offices coming together, celebrating their achievements as well as learning for the past experiences. During the summit, the teams reviewed global and… Read More
