Mobile phones are the most commonly used device among consumers in the UAE and more than half of all consumers (59 percent) prefer using their smartphones over any other device to make payments, the new Mastercard Impact of Innovation Study reveals. The study surveyed 23,000… Read More
The spirit of giving highlights the essence of the Holy Month of Ramadan. MasterCard, along with Priceless Causes, has rolled out a ‘#GiftAnIftar’ campaign across the UAE, based exactly on this insight. The campaign, conceptualized and executed by FP7/DXB, aims to send safe and nutritious meals… Read More
A recent MasterCard study reveals that digital wallets are the main topic of discussion online when it comes to payments innovation in some of the world’s biggest emerging markets including Nigeria and the UAE. Of all the payment innovations that were discussed, people everywhere were most… Read More
