After witnessing a modest growth in the last quarter, Publicis Groupe’s consolidated revenue for the first quarter of 2016 totaled USD 2.6 billion, which was up 8.9 percent from USD 2.38 billion in Q1 2015. “We have made a promising start to 2016 – both… Read More
And there would be some who would stop reading this opinion right from the headline itself. It is true that our industry has formed a habit of either looking at politically correct replies or skirting issues of any kind of bias. The J. Walter Thompson… Read More
The J. Walter Thompson sexist and racist scandal that led to the ousting of its global CEO Gustavo Martinez, is seeing holding company CEOs not only introspect on some of the issues facing the industry globally but also begin a word war between WPP CEO-… Read More
Slated to rollout in the UAE in July, Publicis Groupe has set up a new initiative, Sapient Inside, combining the skills of Publicis.Sapient and Publicis Communications. The unit looks to provide its clients with a competitive advantage that connects brand marketing to digital and enterprise… Read More
Following the silo-less restructuring of Publicis last year, the holding company has created a new structure for its media brands forming Starcom, Zenith, Mediavest|Spark, and Optimedia|Blue 449. The development will see the end of agency networks of Starcom Mediavest Group and Zenith Optimedia. Even as… Read More
Publicis Groupe has witnessed modest growth ahead in the last quarter after a difficult year. Publicis reported that its revenue for 2015 rose by 32.3 percent to USD 10 billion, while net income jumped 25.1 percent to just over USD 1 billion on the strength… Read More
Publicis Groupé, founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. What started in a little Parisian apartment on Rue Montmartre, with only the founder and a secretary has today grown into one of the three largest holding companies in the… Read More
Publicis Groupé has begun the New Year with an indication of the aggression that it intends to approach the year with. Speculations are rife that Publicis Groupé SA is considering a bid for a controlling stake in Samsung Group’s advertising agency, Cheil Worldwide. The news… Read More
To put it very simply, the 2016 New Year wish from Publicis Groupé CEO, Maurice Lévy, is a must watch. In many ways, despite the growth that Publicis Groupé and its agencies are witnessing in the Middle East and North Africa (MENA) region, the year… Read More
Social Media is reality TV which is real,” remarked DJ Producer David Guetta while stating that reality TV was a thing of the past. He was speaking with the Chairman & CEO of Publicis Group, Maurice Levy at the Cannes Lions International Festival of Creativity.… Read More
