Panadol, part of the GlaxoSmithKline group of companies, has taken a more adventurous route in its latest marketing push. What makes it special more so is that the marketing includes a slightly older set of audiences, and the messaging is around joint pain. Panadol has… Read More
MediaCom has appointed Eyad Abdul Khalek as MENA CEO, effective October 1 2016. He replaces Tarek Abdalla who left the agency to pursue an opportunity with Emaar Properties. Mr Khalek joins MediaCom MENA from DataMined where, as Managing Director and Co-Founder, he was charged with… Read More
Following the global alignment in June 2016, when auto manufacturer Volkswagen realigned its media mandate with Omnicom Media Group’s PHD, a change is on the cards in the Middle East and North Africa region as well. It is understood that PHD will begin handling the… Read More
In the first quarter of 2016, WPP’s reported revenue was up 10.5 percent at USD 4.49 billion. On a like-for-like basis, excluding the impact of acquisitions and currency fluctuations, revenue was up 5.1 percent. The pattern of net sales growth, a term that WPP uses… Read More
Whether it was the setting up of GroupM last year, the consolidation of the research offering under Kantar Consumer Insight or even the launch of Data Alliance, which is an aggregation of all data across WPP companies, all signs indicate that WPP is leaving no… Read More
After the exit of CEO Nick Barron earlier this month, Tarek Abdalla has been named as new CEO for MediaCom MENA. Mr Abdalla’s career spans in marketing, media and strategy consulting in North America, the Middle East and Emerging Markets most recently as Google’s Regional… Read More
GroupM, WPP’s global media management investment operation, has named Filip Jabbour as new Chief Executive Officer to lead operations and drive growth in the Middle East and North Africa. As CEO, Mr Jabbour, a media agency executive with extensive media communications experience, will be responsible… Read More
Given the current economic and political environment in Middle East and North Africa, the advertising industry is likely to have a fairly cautious view of the next 12-18 months. Some markets will exceed the average but for the MENA region, it would be sensible to… Read More
