As Snap Inc gets aggressive in the Middle East & North Africa (MENA) region, it has support from several media owners for its new platform – Discover. MBC is one of these, being among the first in the region targeting snapchatters with localized content. MBC… Read More
GroupM has undertaken a significant portfolio restructure that will lead to the merger of two of its agencies – MEC and Maxus into a yet to be christened entity. The global move will roll out in different ways, depending on the markets. In most cases,… Read More
It was just over a year ago that Will Swayne was given the global mandate for Dentsu Aegis Network’s media agency Carat as its President. No stranger to the fast changing media business, Mr Swayne is aware of the evolving role agencies need to play… Read More
The One Club for Creativity is holding its 44th Annual One Show Awards which is currently underway in New York. From the Middle East and North Africa region, 19 winners stood out in the branded entertainment, design, direct, moving image craft, print & outdoor, public… Read More
As part of Twitter’s ongoing efforts to enhance its services to brands, Stephanie Terroir has been appointed as the Head of Brand Strategy for the Middle East and North Africa (MENA) region. With over 10 years of experience in the region, Ms Terroir joins Twitter… Read More
In 2017, Middle East and North Africa along with the Asia Pacific market are said to record the highest growth in end-user spending on consumer video media services, according to a recent insights report released by Gartner. The report also states that the global spending… Read More
UM has been named media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands. Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach… Read More
The pay TV market in the Middle East and North Africa (MENA) has seen growth in 2016. According to a new analysis from IHS Markit, pay TV households topped the five million mark for the first time in the region’s history, growing 8 percent year-on-year. Revenues… Read More
Digital Media Services (DMS), the digital services brand of the Choueiri Group, has embarked on an exhaustive rebranding exercise, the first of its kind since its launch in 2011. Created by MullenLowe MENA, the company not only dons a new visual identity but a… Read More
The decline streak in advertising spends forecast that Publicis Media’s Zenith publishes has continued. The Middle East and North Africa (MENA) region is said to be the only region forecasting a drop in ad spends this year as well, according to Zenith’s new Advertising Expenditure… Read More
