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Google Launches DoubleClick Certified Marketing Partner Program In MENA

Google Launches DoubleClick Certified Marketing Partner Program In MENA

5 years ago by AM News DeskDigital

DoubleClick MENA launched its Certified Marketing Partner program (DCMP) in the region, scaling efforts to make the programmatic platform more accessible to the growing demand from advertisers. The program seeks to connect advertisers with digital marketing experts in to help their businesses succeed by better… Read More

Impact BBDO, 4129Grey & FP7/CAI In Cyber Lions Shortlist

Impact BBDO, 4129Grey & FP7/CAI In Cyber Lions Shortlist

5 years ago by Sana MahmudAdvertising

The Cyber Lions category at the Cannes Lions International Festival of Creativity has over 260 pieces of work globally that have made it to the shortlist. From the Middle East & North Africa (MENA) region, including Turkey, a total of five entries are in the… Read More

Why MBC Launched A Channel On Snap

Why MBC Launched A Channel On Snap

5 years ago by Asma WangdeDigital

As Snap Inc gets aggressive in the Middle East & North Africa (MENA) region, it has support from several media owners for its new platform – Discover. MBC is one of these, being among the first in the region targeting snapchatters with localized content. MBC… Read More

GroupM Merges MEC & Maxus; Ups Focus On Digital-First Essence

GroupM Merges MEC & Maxus; Ups Focus On Digital-First Essence

5 years ago by Kiran KidwaiAdvertising

GroupM has undertaken a significant portfolio restructure that will lead to the merger of two of its agencies – MEC and Maxus into a yet to be christened entity. The global move will roll out in different ways, depending on the markets. In most cases,… Read More

Why Carat’s President Will Swayne Is Optimistic On MENA

Why Carat’s President Will Swayne Is Optimistic On MENA

5 years ago by Sana MahmudAdvertising

It was just over a year ago that Will Swayne was given the global mandate for Dentsu Aegis Network’s media agency Carat as its President. No stranger to the fast changing media business, Mr Swayne is aware of the evolving role agencies need to play… Read More

UAE Agencies Win 19 Pencils & Merits At The One Show Awards

UAE Agencies Win 19 Pencils & Merits At The One Show Awards

5 years ago by Sana MahmudAdvertising

The One Club for Creativity is holding its 44th Annual One Show Awards which is currently underway in New York. From the Middle East and North Africa region, 19 winners stood out in the branded entertainment, design, direct, moving image craft, print & outdoor, public… Read More

Stephanie Terroir To Lead Brand Strategy At Twitter MENA

Stephanie Terroir To Lead Brand Strategy At Twitter MENA

5 years ago by Sana MahmudDigital

As part of Twitter’s ongoing efforts to enhance its services to brands, Stephanie Terroir has been appointed as the Head of Brand Strategy for the Middle East and North Africa (MENA) region. With over 10 years of experience in the region, Ms Terroir joins Twitter… Read More

Consumer Video Media Services Spends To Hit USD 314Bn In 2017

Consumer Video Media Services Spends To Hit USD 314Bn In 2017

5 years ago by Asma WangdeAM Tech

In 2017, Middle East and North Africa along with the Asia Pacific market are said to record the highest growth in end-user spending on consumer video media services, according to a recent insights report released by Gartner. The report also states that the global spending… Read More

UM Named Media Agency Of Record For Coach

UM Named Media Agency Of Record For Coach

5 years ago by Sana MahmudAdvertising

UM has been named media agency of record for Coach Inc., a New York design house of luxury accessories and lifestyle brands. Led from the agency’s global headquarters in New York, UM will conceptualize and deliver customized media buying and integrated planning services for Coach… Read More

Pay TV Market Continues To Rise In MENA

Pay TV Market Continues To Rise In MENA

5 years ago by Sana MahmudMedia

The pay TV market in the Middle East and North Africa (MENA) has seen growth in 2016. According to a new analysis from IHS Markit, pay TV households topped the five million mark for the first time in the region’s history, growing 8 percent year-on-year. Revenues… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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