Mindshare is gearing up for a leadership transition in the Middle East and North Africa (MENA) region. Samir Ayoub has resigned as CEO Mindshare MENA and has been appointed Delegate of the Board. Stepping up to the CEO role will be Ravi Rao, Mindshare MENA’s current… Read More
Mindshare has taken on board Ghayath Sioufi as the Chief Client Officer for KSA for its Riyadh team. In his new position, Sioufi will provide strategic directions for clients’ businesses, head the Zain and SABB accounts, drive the OTF workshops for the KSA office, and champion online… Read More
GroupM, WPP’s global media management investment operation, has named Filip Jabbour as new Chief Executive Officer to lead operations and drive growth in the Middle East and North Africa. As CEO, Mr Jabbour, a media agency executive with extensive media communications experience, will be responsible… Read More
Effie Worldwide has released their global rankings for the most effective marketers, brands, agency holding groups, agency networks, agency offices and independent agencies according to results of the 2015 Effie Effectiveness Index. Interpublic Group and its agencies are leading the effectiveness index in the Middle East… Read More
Global media agency network, Mindshare, part of WPP, is gearing up for one of its original event, ‘Staying Agile’. The media summit which will be held on May 4, 2015 in Riyadh, KSA is expected to see global experts showing their presence. “Staying Agile” is… Read More
When I arrived in the Middle East AdLand almost three years ago, the Olympics were just about to kick off in London and social media was a critical component of that process from the outset. In MENA, however, social media briefs were a separate, last-minute… Read More
Saving water has become a challenge not just in the Middle East but also across several regions in the world. Raising concern over this grave issue, a young team from Mindshare and Nissan got together to create a campaign engaging people and urging them to… Read More
Mindshare has created a new role for the region. The agency has appointed Ravi Rao, the outgoing Leader of Mindshare South Asia as its Chief Client Officer. Effective May 1, 2015, Mr Rao will be based in Dubai to assume the new role. Mr Rao… Read More
In an era of fragmentation, digital agency Possible and GroupM’s media agency Mindshare have chosen to go in an interesting direction. They have partnered to create Content+ that will generate real-time micro-content to help marketers win consumers. This means their clients will not have to… Read More
