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Mobile Marketing Association

Mobile Remains Disruptive Force For EMEA Marketers: Report

Mobile Remains Disruptive Force For EMEA Marketers: Report

6 years ago by Zeba MahmudDigital

Mobile is increasingly seen by marketers in the Europe, Middle East & Africa (EMEA) region to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These are some of the findings… Read More

Publicis Media, Anghami Win Top Honors At MMA Smarties

Publicis Media, Anghami Win Top Honors At MMA Smarties

6 years ago by AM News DeskAdvertising

Breaking from its regular norm, the Mobile Marketing Associations Smarties MENA revealed its 2018 winners earlier this year. The platform that recognizes the best in mobile marketing has awarded seven Gold awards in the year, five Silvers and six Bronze Awards. In addition, it has… Read More

Out There Media Expands Into Middle East; Signs Up Zain

Out There Media Expands Into Middle East; Signs Up Zain

8 years ago by Zeba MahmudAdvertising

Out There Media (OTM), a mobile advertising and data monetization provider, has made a foray in the Middle East & North Africa (MENA) region. OTM has entered into a partnership with mobile operator Zain. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a… Read More

MMA Gears Up To Launch Middle East Chapter

MMA Gears Up To Launch Middle East Chapter

9 years ago by Sana MahmudDigital

The Mobile Marketing Association (MMA) is finally making way to the Middle East region. While the Middle East has been active for the MMA as part of its Europe, Middle East and Africa (EMEA) region, the association is now making a concerted effort to launch… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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