GroupM’s [m]PLATFORM has named Jenny Bullis as its Global Chief Strategy Officer. Her mandates includes creating the strategy for the global roll out of [m]PLATFORM, ensuring that the data sets and the technology suite are the most powerful in every market in which GroupM’s agencies… Read More
Mindshare has expanded Sanchit Sanga’s role of Chief Digital Officer (CDO) for Mindshare Asia Pacific to include the Middle East and North Africa (MENA) region as well. The new role is effective immediately. In his role as CDO for Mindshare Asia Pacific, Mr Sanga helped… Read More
GroupM has named the leadership team for its newly launched unit [m]PLATFORM for the Europe, Middle East & Africa (EMEA) region. The media holding company has appointed Alex Stil, most recently the global Chief Commercial Officer of GroupM Connect, as President for [m]PLATFORM EMEA. Sebastiaan… Read More
As data becomes the most critical aspect of all things business, including marketing, GroupM has set up [m]PLATFORM, a technology suite of flexible media planning applications, data analytics and digital services. The platform aims to improve advertisers’ ability to use audience-defining insights from various data… Read More
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