There are no formulas for great marketing but there are advice that can trigger a thought or guide in the long game. Omar Johnson, an entrepreneur and the brains behind clutter breaking marketing done for Beats by Dr Dre and Nike, has a series of… Read More
Credited for some of the most inspiring work seen from the likes of Nike and Beats, marketing coach and entrepreneur Omar Johnson will be present in person at the ninth edition of OMD’s annual thought-leadership conference OMD Predicts on September 19. Titled ‘Inspire’, OMD has… Read More
For David Plouffe, known not only as a political strategist but also as the Chief Advisor to Uber, data has a purpose that transcends beyond business and performance led decisions. Best known for managing Barack Obama’s successful 2008 presidential campaign, and later also the 2011-2013… Read More
‘What’s mine is yours,’ Sean Pillot de Chenecey, Global Trends Analyst at Brand Positive reiterates this, stating that this “age-old trend” of sharing and borrowing is what drives the sharing culture today. The internet has leveraged this trend; startups around the world have pushed this… Read More
Technology has become the fuel that is fast changing the world we live in, and in its wake the way consumers are behaving and how brands are responding to that. “As consumers becoming increasingly connected, our ability to better understand their desires and therefore customize… Read More
The keys to unlocking consumer desire and building demand for a brand have long been concealed, forcing marketers in the past to test variables and speculate until they honed in on a more precise strategy. However, with the advent of today’s marketing technologies and the… Read More
