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Omnicom Media Group MENA

OMG MENA Adds Dynamic Creative Specialist Adylic To Digital Offer

OMG MENA Adds Dynamic Creative Specialist Adylic To Digital Offer

1 year ago by AM News DeskAdvertising

Omnicom Media Group (OMG) MENA has kicked off the regional operation of its dynamic creative specialist agency Adylic. Adylic specializes in data-driven, personalized creative advertising and dynamic creative optimization (DCO). The Dubai operation, its seventh in the world, will play headquarter for the Middle East… Read More

Rana Nawas On The Why & How Of Gender Parity

Rana Nawas On The Why & How Of Gender Parity

2 years ago by Zeba MahmudAdvertising

“There are more CEOs named John or David globally, than all women CEOs in the world put together”. If this data point from Rana Nawas was not an alarming reality, it would be a bad joke. Yet another number she quotes is from the World… Read More

Industry Must Regain Confidence: Elie Khouri

Industry Must Regain Confidence: Elie Khouri

2 years ago by Zeba MahmudAdvertising

There are tectonic changes in the global and regional marketing and advertising business, calling out for an uncommon mindset for growth. In this interview with Arabian Marketer, Omnicom Media Group MENA’s chief, Elie Khouri, asserts that as the industry goes through one of its more… Read More

Why Omnicom Media Group Remains Optimistic In A Bad Year

Why Omnicom Media Group Remains Optimistic In A Bad Year

2 years ago by Zeba MahmudAdvertising

Elie Khouri firmly believes that ‘culture eats strategy for breakfast’, so much so that he prefers to describe himself as a chief culture officer rather than CEO. But the media industry in the region is yet to see a more powerful combination of strategy and… Read More

Omnicom Media Group MENA Continues Among Best Workplaces

Omnicom Media Group MENA Continues Among Best Workplaces

3 years ago by Zeba MahmudAdvertising

The Omnicom Media Group MENA has continued, now for seven years, to be among the Great Place to Work UAE’s ‘Best 25 Workplaces’. This year the media holding company, led by CEO, Elie Khouri, has taken the number three spot as the best employer in… Read More

Voting For AM Person Of The Year Begins; Nine In The Shortlist

Voting For AM Person Of The Year Begins; Nine In The Shortlist

4 years ago by AM News DeskAdvertising

The second phase for choosing AM Person of the Year kicks off today. In the first year, more than 500 media, advertising and marketing professionals, from over 150 companies, have sent nominations for who they believe should be crowned AM Person of the Year. AM… Read More

Omnicom Media Group MENA Doubles Maternity Leave Entitlement

Omnicom Media Group MENA Doubles Maternity Leave Entitlement

4 years ago by Sana MahmudAdvertising

Omnicom Media Group MENA has increased its maternity leave to 90 days, doubling the provisions in the UAE’s labor law. This is part of a wider program to support the return of new mothers to the workplace, which will also include flexible working hours as… Read More

OMD Elevates Samara & Najjar To Newly Created Leadership Roles

OMD Elevates Samara & Najjar To Newly Created Leadership Roles

4 years ago by Sana MahmudAdvertising

As a result of recent successes and to stimulate further regional expansion, Omnicom Media Group MENA has made a number of promotions and changes to OMD’s management structure in the Middle East. As the agency explains, “these are as much a celebration of past achievements… Read More

Post Global Alignment, PHD To Handle Volkswagen In MENA

Post Global Alignment, PHD To Handle Volkswagen In MENA

5 years ago by Zeba MahmudAdvertising

Following the global alignment in June 2016, when auto manufacturer Volkswagen realigned its media mandate with Omnicom Media Group’s PHD, a change is on the cards in the Middle East and North Africa region as well. It is understood that PHD will begin handling the… Read More

Complex Is The New Normal In A Data Led World

Complex Is The New Normal In A Data Led World

5 years ago by AM News DeskAdvertising

Even as experts from the business, from across the globe, pay close attention to how data can generate more revenue, the examples of those who have truly understood this are few and far in between. Depending on the side of the communication and advertising business… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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