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Smartphone King For UAE Digital Consumption: PayPal

Smartphone King For UAE Digital Consumption: PayPal

8 years ago by Zeba MahmudDigital

The fact that smartphone rules in the UAE is evident in any discussion on media consumption habits in the market. PayPal’s ‘Digital Goods Economy Survey’, which looks at the attitudes, habits and behaviors of digital media consumers in the UAE, reiterates this among other highlights.… Read More

Google, PayPal, WhatsApp Lead Meaningful Brands

Google, PayPal, WhatsApp Lead Meaningful Brands

9 years ago by Sana MahmudAdvertising

Meaningful Brands outperform the stock market by a staggering 206 percent. This is just one of the key findings from the 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well being. This year, Meaningful Brands… Read More

55% Messenger Users Shop On Mobiles

55% Messenger Users Shop On Mobiles

9 years ago by Kiran KidwaiDigital

With PayPal becoming one of the first payment options for those shopping via the growing number of chatbots within Facebook Messenger, Global Web Index takes a look at how many of Messenger’s users are currently shopping on their mobiles. The potential benefits of this integration… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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